From daredevil drivers to those who obey the speed limit, car speed--like cars themselves—can symbolize drivers’ personalities. This article argues that autonomous cars should have some human features, which automotive industries can showcase through the names of their products. For example, an autonomous family car brand could convey its safety features, and a sports car could market its rapid acceleration and declaration rates. One vehicle may appeal to cautious drivers by stopping at yellow lights while another may appear to risk-takers by hitting the gas. By using brand names to highlight these idiosyncratic features, an automotive company could help drivers find the vehicle that best matches their personality.