The car as we know it is on the way out.
— J.G.Ballard, Drive

The automotive industry is rapidly changing, and to keep pace with this innovation, Lexicon has put together a dedicated think tank to explore the branding implications of such large-scale change. This team will explore what the future of transportation might look like and will use this blog to help others navigate the new landscape.

A project by Lexicon® Automotive Think Tank

 

About The Project

Find out more about the think tank.

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Start The Blog

Take a look at the future of automotive.

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Photo by hadkhanong_Thailand/iStock / Getty Images

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Overview of our posts.

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